Hi All!

You need to be up to date with the current issues in British Cinema therefore you need to know all about the latest issues regarding the UK Film Council.

Check out these articles:

BBC 16/9/10
BBC 13/9/10
BBC 26/7/10
UK Film Council

British Cinema research

http://www.bbc.co.uk/news/magazine-11011520

Terminology for Magazine Analysis

Here are the answers for your terminology match cards we did today in lesson:

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.


Pu
ffs: Colourful boxes promoting features inside.

House Style: A magazine's distinctive design that distinguishes it from its competitors.

Strap Line: A slogan

Banner: Text which stands out on a coloured background generally at the bottom of the magazine.

Copy: The Main Story in the Magazine

Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.

Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.


Motto: Memorable phrase that is recognisable to a brand

Headline: Catchy Title for the main article

Sell Lines: Text on the front cover that helps to sell the magazine to the audience

Caption: Description of the main image

Masthead: Name of the magazine

Lead: The introductory paragraph of an article. Usually written in bold or capitals.

Drop Capitals: Really big letter that starts off an article

I am sorry that I put the word slogan in the wrong font in the task so you won't have got them all right! Sorry!!
I expect these to be used in your analysis from now on.